Aloft Hotels sought a campaign that captured the vibrant, social energy of their spaces — from the bar to the pool table to late-night gatherings. The objective was to communicate the atmosphere of the brand in a way that felt youthful, immersive, and distinctly Aloft, appealing to travelers who value experience as much as accommodation.

I developed “Aloft Sounds Great,” a sensory-driven campaign designed to evoke the sights, sounds, and rhythm of a stay at Aloft. The concept centered on illustrated onomatopoeia layered over dynamic lifestyle imagery — the sharp “clack” of pool balls breaking, the celebratory “clink” of glasses, the rhythmic “shka shka shka” of a cocktail shaker in motion. The typography and graphic overlays were designed to feel bold and expressive, visually translating sound into a graphic language that amplified the brand’s playful, high-energy personality.

The campaign created a cohesive visual system that celebrated the multisensory experience of Aloft Hotels, reinforcing its identity as a social, design-forward destination. By turning everyday hotel moments into graphic expressions of sound and movement, the work elevated atmosphere into a central storytelling device.