Moxy Hotels sought to create a summer activation that would connect with millennial guests while reinforcing the brand’s playful, social identity. The experience needed to feel immersive, nostalgic, and shareable while translating Moxy’s personality into a physical environment.

I contributed to the development of Camp Moxy, an experiential campaign inspired by the energy and irreverence of 1990s summer camp culture. I designed a cohesive visual system across guest touchpoints, including tray liners, custom stickers, coasters, snack packs, bar menus, and specialty cocktail materials, using retro-inspired colors, bold typography, and playful graphics to transform the hotel environment.

Camp Moxy launched as a summer 2022 activation across five locations, with the visual system extending across physical guest experiences and branded materials throughout participating Moxy locations.