Moxy Hotels approached us to create a summer activation that would resonate with millennial guests and reinforce the brand’s playful, social identity. The concept needed to feel immersive, nostalgic, and highly shareable — something that would drive foot traffic, bar engagement, and guest participation throughout the season.

I helped develop and design Camp Moxy, an experiential event inspired by the energy and irreverence of 1990s summer camp culture. The visual identity blended retro color palettes, bold typography, and playful graphic elements across a full suite of touchpoints — including a tray liner, custom stickers, coasters, snack packs, bar menus, and specialty cocktails. Every detail was carefully designed to create a cohesive and transportive experience, transforming the hotel's bar and common areas into a branded camp environment.

Camp Moxy ran throughout the summer of 2024 and was embraced by guests, employees, and leadership alike. The activation increased bar engagement, encouraged social sharing, and reinforced Moxy’s position as a culturally attuned, experience-driven hospitality brand.