City Scents

City Scents™ is a fictional air freshener brand inspired by the unmistakable aromas of New York City. Created as both satire and tribute, the series transforms the city’s less glamorous sensory experiences into collectible fragrance tags.

Featuring scents like Sun-Baked Garbage and Musty Pigeon, the project reimagines everyday urban annoyances through a playful brand lens. The visual identity draws from familiar hanging car fresheners, combining bold typography, tongue-in-cheek naming, and unexpected product positioning to create a system that feels both recognizable and absurd. What began as an observational joke evolved into an ongoing exploration of branding, humor, and New York’s unique character.