Keurig Dr Pepper partnered with Kroger to launch a summer promotional platform featuring rotating portfolio brands and limited-time offers. The campaign required a flexible visual system that could support numerous brands and pairings while remaining cohesive, recognizable, and easy to adapt throughout the season.

I developed The Endless Summer, a scalable campaign system built around illustrations that allowed products to remain the focal point while living within unique seasonal environments. Each vignette combined products, characters, and summer moments through a restrained color palette, elegant typography, and adaptable design framework. I also extended the campaign experience by designing custom cornhole and KanJam sets for sweepstakes prizes.

The final system provided a flexible foundation for a multi-brand campaign, allowing Keurig Dr Pepper and Kroger to introduce new product combinations while maintaining a consistent visual identity across digital, promotional, and experiential touchpoints.