Keurig Dr Pepper partnered with Kroger to launch a summer-long promotional platform spotlighting rotating portfolio brands and limited-time offers. The campaign required a visually compelling system that could flex across numerous brands — and even brand pairings — while remaining cohesive, recognizable, and easy to customize as the promotion evolved.

I developed “The Endless Summer,” a scalable visual system built around a refined isometric illustration style that allowed products to take center stage without competing for attention. Each product was integrated into its own summer vignette, interacting naturally with characters and environments to situate it within seasonal rituals and everyday life. The restrained color palette — warm yellows and soft reds balanced with cool blues, textured khakis, and natural greens — evoked sun, water, sand, and grass while maintaining visual consistency across executions. Elegant typography and minimal supporting elements ensured clarity and adaptability across formats.

The final campaign provided Kroger and Keurig Dr Pepper with a flexible, modular platform capable of supporting an evolving roster of brands throughout the season. The system maintained visual cohesion while allowing for near-infinite customization, successfully driving engagement across retail and digital touchpoints while preserving a clean, elevated aesthetic.