On the Rocks
Suntory Global Spirits

  • On The Rocks, a premium ready-to-drink cocktail brand, required new creative to support seasonal launches and collaborations while maintaining the refined identity of its core portfolio. Each release needed to feel distinct while remaining cohesive within the broader brand system.

  • I developed and adapted creative concepts across multiple product launches, translating each cocktail’s unique personality into print and digital assets while preserving brand consistency. For the limited-edition Spiced Pear Whiskey Sour, I helped evolve a tactile scratch-and-sniff label experience that extended the seasonal story beyond the packaging itself.

  • The resulting creative system supported multiple product releases, including seasonal offerings and collaborations, across retail, digital, and print touchpoints.

A shot of a ping pong table with two bottles of liquor, a tennis ball, and a paddle. The table has the words 'GAME. SET. SIP.' written on it, and there is a 'SHOP NOW' button in the bottom right corner.
An advertisement celebrating Father's Day with a cocktail, a bottle labeled 'On The Rocks,' and a 'Shop Now' button.
Advertisement for Mother's Day cocktails featuring bottles of On the Rocks cocktails, a cocktail glass with pink drink and petals, a bottle of Effen vodka, and a bottle of Cruzzan rum, with a "Shop Now" button.
Advertisement for Cinco de Mayo celebration featuring bartender-crafted cocktails with On The Rocks brand, including Margarita and Jalapeño Pineapple Margarita, with images of cocktail bottles and a glass margarita with lime wedge, and a 'Shop Now' b
Advertisement for On The Rocks premium cocktails with colorful bottles and a tall blue drink garnished with pineapple leaves, featuring the text 'Premium Cocktails. Summer Ready.' and a black 'Shop Now' button.
Advertisement for 'The Tropics Are Calling' cocktail featuring a blue Hawaiian drink in a tall glass with ice and a pineapple leaf, and a blue Hawaiian liquor bottle, with a limited release banner in the top right corner.
Advertisement for a new lemon-flavored cocktail called Lemon Drop Martini. Features a bottle of Effen vodka and a chilled martini glass with a lemon slice garnish. Limited release announcement, elegant minimalist design.
Product label for On the Rocks Spiced Pear Whiskey Sour drink with pear, cinnamon, and citrus flavor notes, limited release, 20% alcohol, alongside a glass with a drink garnished with pear and cinnamon and a bottle of the whiskey sour mix in the back
Advertisement for Japanese cocktails featuring three bottles and two cocktails with shadows on a light background, with black border and a grey ribbon in the top right corner.
Advertisement featuring two bottles of pink and red cocktails with a rose petal in a coupe glass on a white surface, promoting Valentine's Day vodka drinks with text 'Love at First Pour'.
Poster showcasing bottles of premimum cocktails from On The Rocks, including The Strawberry Daiquiri, The Cosmopolitan, The Margarita, and The Old Fashioned, with a glass of orange-colored cocktail garnished with orange slices in the foreground.
A promotional poster for a limited release spiced pear whiskey sour cocktail. The poster features a bottle of the whiskey sour and a glass garnished with pear slices, cinnamon, and ice. The text highlights the drink's ingredients and the collaboratio
Poster advertising a new lemon drop martini by On The Rocks Premium Cocktails, featuring a cocktail glass with a lemon slice and a bottle of vodka, with ice cubes and the beverage's name on the label.
Advertisement for Blue Hawaiian cocktail with a blue bottle and a tall glass filled with ice and garnished with a pineapple leaf, on a white background.