Brand Identity
StudioRes | Marriott International

  • Marriott set out to launch StudioRes, a new extended-stay hotel concept designed as an affordable “home away from home” for families and long-term travelers. The brand needed a foundational identity system that communicated comfort, flexibility, and practicality while aligning with Marriott’s broader portfolio. The project was internally competitive, with senior designers across the agency developing concepts.

  • I developed the selected identity concept, Comfort Capsule, centered around a rounded wordmark enclosed within a soft capsule shape—a visual expression of comfort, ease, and a space designed to fit individual needs. Through extensive iteration and collaboration with Marriott’s creative and legal teams, I refined the identity for scalability across signage, digital platforms, and branded materials.

  • The final identity was approved and adopted as the official StudioRes logo, launching across Marriott’s digital presence and brand touchpoints.

Screenshot of a social media post congratulating Ben Farrow on his achievement with the StudioRes team and the Comfort Capsule, and praising his design work.
Close-up of a teal-colored sign with white text reading 'STUDiORES' attached to a brick wall, with part of the text 'BY MARRIOTT' visible at the bottom. The sky is clear and blue in the background.
Groundbreaking ceremony with a blue banner and a sign that reads 'Groundbreaking January 17, 2024', featuring logos of Marriott, Concord Hospitality, Whitman Peterson, and other sponsors, at a dirt site.
Modern multi-story building with the sign 'STUDIORES', surrounded by trees, people walking outside, and cars in a parking lot at sunset.
A group of people in formal attire and safety helmets participating in a groundbreaking ceremony for a construction site, with excavation equipment and flags displaying the event branding.